CRE Isn’t Broken — It’s Just Patient
December 19, 2019 | Guy Zipori | Forbes.com
When it comes to technological innovation, is it sometimes better to be an adopter of bold new solutions — or does success accrue only to the pioneers?
There’s no denying that commercial real estate has long lagged other industries when it comes to employing disruptive technology. But while CRE may not be a pioneer in innovation, the industry is far from broken and is instead evolving at a pace that reflects its history and its values. With a range of groundbreaking new technologies being developed, CRE is poised to capitalize on the benefits of innovation, from unprecedented market and asset intelligence to improved profitability.
Real Estate Tech Reality Check
To be sure, CRE is confronting a host of issues: There is a record amount of undeployed dry powder on the sidelines and the industry’s relative dearth of experience with innovative technologies can make integrating new solutions challenging.
