Marketing Intent
4 Tips To Improve Your Banner Ads February 20, 2024

4 Tips To Improve Your Banner Ads

The first step to improving your banner ads is to craft a compelling advertisement. Too often, alternative investment firms simply feature their logo and tagline, expecting viewers to click through.
Collecting Intent Signals From Financial Advisors January 9, 2024

Collecting Intent Signals From Financial Advisors

Intent signals are any actions or behaviors that indicate an advisor’s potential interest in your offering. These signals can take various forms, such as answering a phone call, clicking on an email link, opening an email, or engaging with you on LinkedIn.
Assembling The Right Marketing Team December 27, 2023

Assembling The Right Marketing Team

Your marketing team must be both creative and analytical. They need to understand complex product structures and investment philosophies, anticipate sales objections and address potential questions.
Sharp Shooters Still Need To Nurture December 18, 2023

Sharp Shooters Still Need To Nurture

While sharp shooting may imply a hyper-focused approach, it does not mean that relationships are already built and that existing relationships don’t need ongoing nurturing...

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The alternative investments industry is
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