Dollar Tree Is Opening a Pandemic Store Format
March 3, 2021 | Gina Acosta | Progressive Grocer
Dollar Tree plans to open hundreds of new “combination stores” as part of the retailer’s push to continue to be a one-stop shop for consumers looking to buy pandemic essentials.
The new concept, a store with both the Dollar Tree and Family Dollar banners, affords a “transformational opportunity to serve more customers in all types of markets,” the company said.
The stores bring together both Dollar Tree and Family Dollar brands and are located mostly in small towns. The stores combine “Family Dollar’s great value and assortment with Dollar Tree’s thrill of the hunt and fixed price-point — creating a new strategic store format targeted for small towns and rural communities with populations of 3,000 to 4,000. These are markets where the company would traditionally not open a Dollar Tree store alone,” Dollar Tree said.
