December 6, 2017
Generation Y
Kathleen Johnson, Senior Practice Management Consultant, describes how Generation Y is different from previous generations and why financial advisors should focus on marketing strategies that work according to their unique preferences.

Generation Y

November 16, 2017 | Kathleen Johnson | BNY Mellon 

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While the Baby Boomer generation is huge, generation Y (also known as Millennials) is larger.

The 86 million Millennials in the U.S. account for $1.3 trillion of consumer spending—more than 20 percent of the nation’s total. This will only rise as careers and salaries advance.

This generation will be inheriting the wealth of their parents and grandparents in the years and decades to come.

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