Kroger to Revive Toys R Us for the Holidays
November 2, 2018 | Russell Redman | Supermarket News
The Kroger Co. will bring back the memory of Toys R Us this holiday season by carrying a collection of the defunct toy retailer’s brands in its supermarkets.
Kroger said Friday that it has partnered with Geoffrey LLC, a holder of Toys R Us intellectual property assets, to put Geoffrey’s Toy Box merchandise in nearly 600 stores under its grocery banners. Special displays featuring images of Toys R Us’ Geoffrey the Giraffe mascot will contain an assortment of 35 children’s toys ranging in price from $19.99 to $49.99.
“Geoffrey’s Toy Box delivers a unique shopping destination within Kroger stores,” Robert Clark, senior vice president of merchandising at Cincinnati-based Kroger, said in a statement. “We’re excited to offer Geoffrey’s Toy Box this holiday season to provide our customers with the opportunity to purchase a selection of toys once exclusive to Toys R Us.”
