January 20, 2026
Moneyball Meets Wall Street: Opening Sports Ownership To Investors
Win or lose, sports franchises under the right management benefit from multiple, durable revenue streams. 

Forbes

By Fred Hubler, CEO & Chief Wealth Strategist of Creative Capital Wealth Management Group

Are you tired of sitting on the sidelines? Do you envy the owner’s box in your favorite stadium? Professional sports franchises have long been regarded as a premier asset among the ultra-wealthy. While direct ownership remains in the hands of the top one-percenters, new private investment vehicles are reshaping access. Private equity (PE) ownership in sports has surged recently as major leagues have relaxed ownership rules, allowing PE firms to acquire minority stakes in teams and leagues worldwide. These PE firms are now offering access to their investors. Private investors should care about these new access routes because they offer a rare opportunity to tap into the lucrative sports industry, previously restricted to the top-tier elite. 

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