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Comparing Alts 1.0 to Alts 2.0

Comparing Alts 1.0 to Alts 2.0

In this short clip, Andrew Deck breaks down the evolution of alternative investments—what defined “Alts 1.0,” how “Alts 2.0” is reshaping the landscape, and what these changes mean for advisors and investors.

Educational Content Outshines

By providing basic information rather than complexity, and perspective rather than promotion, firms can align with an advisor’s natural curiosity.

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Expert marketing for alts with Marketing Intent

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How To Laser Focus Your Conference Presentations

You have 10 minutes to do a conference presentation, please do not take nine minutes and 35 seconds to get through your intro. What do we mean by that? It’s time to laser focus your presentations.

Are Any of the Nontraded REITs Landlords for Macy’s?

It is obvious after these searches that the closures of underperforming Macy’s stores will not affect any of the nontraded REITs directly, and it is doubtful that those closures will even affect nontraded REIT portfolio values indirectly.  

Overcoming The Hesitation To Use An External Marketing Resource

Embracing external marketing resources isn’t about relinquishing control or fearing for your position. It’s about recognizing the tremendous power of collaboration and leveraging external expertise to amplify your marketing efforts, and help meet your firm’s marketing goals.  

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