Professional Services Perspectives

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Content Leverage and Reuse: Marketing With a Lean Team

Cherie Fournier and Alise Lucero offer guidance on repurposing and extending the shelf life of marketing content—helping sponsors strengthen fundraising and advisor engagement even with limited resources.

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5 Proven Ways to Supercharge Your CTAs

Ever felt that pang of frustration when you can’t find something right in front of you? Just like a misplaced phone on your desk, your clients feel the same when they can’t decipher the next step on your website or email. The solution? Powerful and clear calls to action (CTAs).

A Brief History of Alternative Investments (and the Current State of Play)

The history of alternative investments is a story of diversification, innovation, and adaptation to changing financial landscapes. Alternative investments refer to a broad category of assets that extend beyond conventional investments like stocks, bonds, and cash. “Alts” have garnered increased interest over the years as investors seek new ways to boost portfolio returns, reduce risk, and access fresh opportunities…

AI Is Only As Good As The Humans Behind It

AI Is Only As Good As The Humans Behind It  September 15, 2023 | Marketing Intent With the rise of AI, people think it can do everything. But it’s important to understand AI not as all-powerful, but rather as an effective tool influenced by its human operator. In this...

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