Professional Services Perspectives
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Inside the V(ALT) with Marketing Intent
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Content Leverage and Reuse: Marketing With a Lean Team
Cherie Fournier and Alise Lucero offer guidance on repurposing and extending the shelf life of marketing content—helping sponsors strengthen fundraising and advisor engagement even with limited resources.
Smart Use of Tools & Automation: Marketing With a Lean Team
Cherie Fournier and Alise Lucero share insights on using automation tools to maximize efficiency, expand reach, and support sustainable marketing for small teams.
Strategic Outsourcing: Marketing with a Lean Team
Cherie Fournier and Alise Lucero of Marketing Intent share insights on which marketing functions sponsors should outsource when in-house expertise is limited, and how to choose the right partners.
Recent News
Starwood Capital Group Appoints Matt Smith as Managing Director, Head of U.S. Residential Asset Management
Starwood Capital Group Starwood Capital Group (“Starwood Capital”), a global private investment firm with a primary focus on real estate, today announced...
Aircraft Leasing Investments: Achieving Lift-off Through an Alternative Route
John Hancock Investment Management Global aviation has rebounded dramatically since the dark days of the pandemic—a time when travel restrictions essentially choked off...
Navigating The Marketing Maze Of Private Placement Offerings
Marketing Intent Launching a private placement offering, especially under Rule 506(b), presents a unique set of challenges for alternative investment sponsors. The...
CIM Group Sells 159-Unit Dallas Community
Vicentiu Fusea | Multi-Housing News Lennox at West Village Apartments, a 159-unit community in Dallas, has recently changed hands. CIM Group sold the property, according to...
Madison Capital Group Affiliate, Go Store It Self Storage, Expands Texas Footprint with Acquisition of Hill County, Texas Portfolio
Madison Capital Group Go Store It Self Storage (“GSI”), an affiliate of Madison Capital Group, has acquired a three-facility storage portfolio in Hill County, Texas, in...
506 (c) Offerings: Avoiding the Contemplation Rule
Marc Slavny | Fortitude Investment Group & the 506 (c) Working Group Rule 506(b) under Regulation D provides an exemption from registration for the issuance of...
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Due Diligence Events
Due Diligence Events June 14, 2023 | Marketing Intent Let’s talk about due diligence events. The majority of asset managers are holding them – especially now that in-person events are back in full swing. But not all firms are delivering a high-class experience to...
Blackstone Taking Bids On 815K SF Atlanta Office Tower
Blackstone is continuing to pare its office holdings, the latest in a long strategy of reducing its exposure to the struggling asset class…
‘The Most Chaos’: More Downward Pressure On Values As Short-Term Loans Come Due
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Capital Square Fully Subscribes DST Offering of Multifamily Community Near Richmond, Virginia
Capital Square, one of the nation’s leading sponsors of tax-advantaged real estate investments and an active developer…
Private Equity Pulse: On the Lookout for Entries
Prolonged market downturns like the one that began in 2022 are widely believed to produce some of private equity’s best vintages…











