Professional Services Perspectives

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The 60-90 Day Approach

By beginning your marketing efforts 60 to 90 days in advance, you’re giving yourself the opportunity to build awareness and establish credibility in a much more effective way. 

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Lead With Why: Storytelling Helps Sell Alts

Lead With Why: Storytelling Helps Sell Alts

Marketing Intent In the alternative investments space, there’s often a tendency to lead with numbers. The fund facts, the asset structure, the targeted returns. After all,...

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KKR Announces Offering of Senior Notes

KKR intends to use the net proceeds from the sale of the notes for repurchase and refinancing of existing indebtedness of its subsidiary, KKR Financial Holdings LLC.

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