Professional Services Perspectives

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Collecting Intent Signals From Financial Advisors

Intent signals are any actions or behaviors that indicate an advisor’s potential interest in your offering. These signals can take various forms, such as answering a phone call, clicking on an email link, opening an email, or engaging with you on LinkedIn.

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The Outlook for REITs During the COVID-19 Crisis

The social distancing measures designed to slow the spread of COVID-19 resulted in a sudden and near-complete shutdown of many businesses across the economy. Many of these businesses may…

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