Firm Profile

About Marketing Intent

2020

Contact Info

303.912.7349

info@marketingintent.com

To schedule a conversation with us, click here.

We are a sales-focused marketing group specializing in alternative investments. We help asset managers raise capital and bridge the gap between marketing and sales.

And we happen to speak your language. Our team requires little ramp-up time due to our deep background in financial services, alternative investments and commercial real estate. We know the ins and outs of marketing as well as compliance regulations. And we understand how to get financial advisors to engage with your firm. 

Our work makes financial advisors take notice.

Management Team

Cherie Fournier
Cherie Fournier
CEO & Founder
Alise Lucero
Alise Lucero
VP, Client Success

Links

Marketing Intent website

Marketing Intent YouTube Channel

Marketing Intent Blog

Firm Offering(s)

REITs 98u. m,
Private Placements

For information about Provate Offerings, please see Blue Vault's Interactive Dashboard.

Webinars that feature Marketing Intent


 January 17, 2024 @ 2:00 pm - 3:00 pm

Maximize Your Blue Vault Alts Summit Sponsorship with Marketing Intent

Join Marketing Intent for tips on how to maximize your pre, post, and in-conference communications, as well as make sure your presentation is visually engaging and tailored for your presentation time slot.
Cherie Fournier
| Presenter
Alise Lucero
| Presenter
 October 11, 2023 @ 2:00 pm - 2:30 pm

“Ask Us Anything” Marketing to Help Raise Capital for Alternative Investment Sponsors

Ever thought about the marketing hurdles you face and wished you could get answers directly from experts? Want to know what your #1 marketing focus should be? And what to never do? How about new ways to showcase your brand and engage advisors? Well, here's your opportunity! At Marketing Intent, we have decades of experience…
Cherie Fournier
| Host
Alise Lucero
| Host
 December 14, 2022 @ 2:00 pm - 3:00 pm

Evaluating a Sponsor: Marketing & Communications

Determining which alternative investments sponsor to work with and trust client assets to requires analysis. While digging into some aspects of a sponsor’s inner workings may seem obvious, others are often overlooked. In this webinar, Cherie Fournier and Alise Lucero of Marketing Intent discuss what to look for in sponsor marketing and communications. After all,…
Cherie Fournier
| Panelist
Alise Lucero
| Panelist

Podcasts/Videos that feature Marketing Intent


 September 15, 2025

Content Leverage and Reuse: Marketing With a Lean Team

Cherie Fournier and Alise Lucero offer guidance on repurposing and extending the shelf life of marketing content—helping sponsors strengthen fundraising and advisor engagement even with limited resources.
 September 15, 2025

Strategic Outsourcing: Marketing with a Lean Team

Cherie Fournier and Alise Lucero of Marketing Intent share insights on which marketing functions sponsors should outsource when in-house expertise is limited, and how to choose the right partners.
 December 18, 2022

Cherie Fournier: Website Audits

In this video clip from the webinar, Evaluating a Sponsor: Marketing & Communications, Cherie Fournier (CEO, Founder Marketing Intent)...
 December 18, 2022

Alise Lucero: Sponsor Consistency is Key

In this video clip from the webinar, Evaluating a Sponsor: Marketing & Communications, Alise Lucero (VP, Client Success Marketing Intent) explains...
 December 18, 2022

Cherie Fournier: Thought Leadership

In this video clip from the webinar, Evaluating a Sponsor: Marketing & Communications, Cherie Fournier (CEO, Founder Marketing Intent)...
 December 18, 2022

Alise Lucero: Lay the Foundation

In this video clip from the webinar, Evaluating a Sponsor: Marketing & Communications, Alise Lucero (VP, Client Success Marketing Intent) discusses...

Articles that feature Marketing Intent


 January 8, 2026

Fine-Tuning Your Plan for 2026

Instead of trying to map out an entire year in detail, consider breaking your plan into quarterly segments.
 December 8, 2025

Retirement Plans: The Next Big Move for Alts

As alternative investments enter the retirement plan space, it’s not just about product structure or regulatory readiness. It’s also in understanding and connecting with an entirely new set of audiences.