Survey: Physical stores still dominate U.S. grocery
September 11, 2017 | Marianne Wilson | Chain Store Age
Discount stores and traditional supermarkets are U.S. shoppers’ most popular choices when it comes to buying food. At least for the time being.
Nearly all — 99% — of adults buy some or all of their groceries in-person, according to a survey by the International Council of Shopping Centers. The immediate access to products (71%) and the ability to select fresh meat, dairy and produce (70%) were the top reasons driving in-store shopping, along with the ability to see all other items in person (69%).
The survey round that consumers on average shop at 5.4 different types of grocery retailers, with 93% of people patronizing discount department stores (e.g., Walmart and Target) and 92% shopping at traditional supermarkets for grocery purchases, according to a new survey by the International Council of Shopping Centers. Sixty-nine percent of consumers shop at limited assortment food stores (e.g. Aldi and Trader Joe’s) and at warehouse clubs.
