May 9, 2024
Three Reasons License-Based Pricing Makes Sense for Alts Technology
As you determine how to invest in technology to better offer, manage andĀ process alternative investments, thinkĀ about which pricing structure will help move your business forward...

Characteristic of the alternative investments space, solutions evolve, and the industry continually innovates to become more efficient and cost effective. Second generation straight-through processing solutions available now offer a better pricing model: license-based pricing. Here are three reasons to consider it for your straight-through processing solution.

  1. Lower and predictable costĀ ā€“Ā In a license-based pricing model, clients pay an implementation fee and then a predictable monthly fee.Ā As a streamlined offering process becomes the norm, it will be key for business growth to invest in technology on a predicable cost basis. This includes investing in technology with client-friendly contract terms.Ā 
  2. Increased adoption ā€“Ā Commission and transaction-based pricing canĀ discourage the use of technology to keep costs down, encouraging use ofĀ old paper-based ways to process businessĀ and steering advisors away from technology solutions.Ā With a known monthly cost, technology solutions with a license-based pricing structureĀ help increase use and adoption.Ā 
  3. Not tied to commissionsĀ ā€“ Most business software pricing is based on a licensingĀ fee, notĀ the dollar amount of sales you process through it. Tying pricing toĀ commissionsĀ can eat into already narrowĀ margins on alternativeĀ investments, create sales channel conflicts,Ā and invite scrutiny around investment fee structures.Ā 
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License-Based Pricing Moves Your Business ForwardĀ 

As you determine how to invest in technology to better offer, manage andĀ process alternative investments, thinkĀ about which pricing structure will help move your business forward in the most cost-efficient way possible, position your firm to increase adoption ofĀ processing technology and keepĀ costsĀ separate from your commission flows.Ā 

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Learn MoreĀ 

VENTURE.co offers managing broker-dealers and sponsors the opportunity to expand alternative investment offering capabilities ā€“ beyond a technology platform.Ā Our solutions areĀ built to integrate data and meet your firmā€™s configuration needs ā€“ from straight-through processing to risk mitigation to sales management.Ā Our license-based fee structure remains constant as transactions ā€“ and adoption ā€“ increases.

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