What Pool? Safety, Tech And Virtual Tours Are Multifamily’s Newest Lures.
May 17, 2020 | Dees Stribling | Bisnow.com
For apartment owners and managers, the pandemic means closed offices, few or no in-person tours and off-limits amenities, obliging them to market their properties without time-tested tools — at least for now.
Since March, apartment marketing, both to attract new renters and retain existing ones, has pivoted.
Now, the focus is on conducting contactless or virtual tours and emphasizing a different set of amenities, including a property’s safety features. There has also been a renewed interest in boosting a property’s social media presence, owners and managers say.
