Sydney Hockaday has been promoted to managing director, marketing at Concorde, where she will now oversee the firm’s integrated marketing strategy across its broker-dealer, RIA and insurance divisions. This expanded leadership position includes responsibility for brand development, communications and strategic planning, with the goal of aligning marketing initiatives with Concorde’s long-term growth objectives and advisor-focused mission.
Danielle Delongchamp, president and chief executive officer of Concorde, announced the promotion, stating that Hockaday has already expanded the role beyond its original scope since joining the firm earlier this year. ‘Sydney has strengthened Concorde’s brand, communications and event experience in meaningful ways,’ Delongchamp said. ‘Her leadership, creativity and dedication continue to shape how we support our advisors, sponsors and each other.’
Hockaday originally joined Concorde in March 2025 as director of marketing, where she successfully led the firm’s rebranding efforts, redefined communication procedures, and conceptualized and launched a new marketing partnership initiative. Her rapid advancement within the organization reflects the significant impact she has made in a relatively short timeframe.
Prior to her tenure at Concorde, Hockaday served as vice president of marketing at Capital Square, one of the nation’s leading sponsors of tax-advantaged real estate investments. During her time there, she managed marketing for approximately 90 investment offerings comprising nearly 100 individual commercial real estate properties. Her oversight included approximately $7 billion in transaction volume, and she spearheaded Capital Square’s corporate rebrand in 2019.
Hockaday’s industry involvement extends beyond her corporate responsibilities, as she currently serves as chair of the Marketing and Communications Committee for ADISA, the largest trade association for the alternative and direct investment industry. This leadership position within the professional organization demonstrates her standing and expertise within the financial services marketing community.
The promotion comes as Concorde continues to strengthen its position as a nationally recognized, full-service broker-dealer, SEC-registered investment advisor, and insurance firm. The company’s integrated ecosystem of investment, advisory and insurance solutions supports financial professionals and their clients across all 50 states. More information about the firm’s services can be found at https://concordeis.com.
Concorde Holdings, Inc. serves as the parent company for Concorde Investment Services, Concorde Asset Management and Concorde Insurance Agency. The firm maintains its headquarters in Michigan and emphasizes long-term partnership and purposeful progress in serving its advisor network and their clients. Hockaday’s expanded role is expected to further enhance the firm’s marketing capabilities and support its continued growth trajectory in the competitive financial services landscape.
