Building My Practice: What Farmers and Financial Advisors Have in Common
August 30, 2017 | Carson Wealth
Ron Carson on Why Advisors Should Embrace Complexity
When Ron Carson thinks about how his financial planning firm has changed over the years, he likens it to the Nebraska farm he grew up on and still owns.
Forty years ago, he worked the soybean, corn and alfalfa fields with his dad, while his mom tracked the commodities’ prices with charts plastered across the kitchen walls. Today, there are sensors and Wi-Fi connected devices. The farm has grown tenfold, to 10,000 acres, and its payroll boasts technology experts, biochemists and other PhDs.
“It’s a lot more complicated now,” Carson says. “The business is complex, the tools that competitors are using are more advanced. If you aren’t getting bigger and smarter, it can be hard to pay the bills.”
