How the Financial-Services Industry Is Using Social Media
August 11, 2017 | Amy McIllwain | Wealth Management
Social media has transformed the financial-services sector in several significant ways, from improving customer service to creating an entire subsection of financial-technology providers. Social media is no longer optional, it’s a necessity. But with such a high level of penetration comes a new subset of challenges; namely, how to stand out from the crowd and ensure your customers are being reached.
Hootsuite recently launched a Research Hub, pulling social media data from over 400 million social posts. Within that data, there are some interesting insights into how the industry is utilizing social media to communicate with its audience.
Twitter Is the Loudest Voice in the Room
It’s no secret that LinkedIn tends to be the preferred network for financial-services professionals, but when it comes to conversations or posting, Twitter dominates over any other social network. Over 40 percent of all social content is shared through Twitter, while only 28 percent is shared on Facebook and 18 percent on LinkedIn.
