October 25, 2022
Marketing Intent: Optimizing Your LinkedIn Profile
Marketing Intent: Optimizing Your LinkedIn Profile October 25, 2022 | Marketing Intent You may have noticed that we at Marketing Intent have been using LinkedIn a lot more to stay …

Read more

Marketing Intent: Optimizing Your LinkedIn Profile

October 25, 2022 | Marketing Intent

You may have noticed that we at Marketing Intent have been using LinkedIn a lot more to stay in front of our target audiences, as well as our clients. LinkedIn can be a really powerful connection tool.

HOW DO YOU OPTIMIZE YOUR LINKEDIN PROFILE TO CONNECT WITH BOTH YOUR PROSPECTS AND YOUR CLIENTS?  

Use the Tagline

There’s an area underneath the name on your LinkedIn profile, and a lot of people use that for their job title, but we think there might be better ways to use that real estate.

One great thing you can use is a tagline. It can be a tagline on what your company does but stay away from any jargon or messaging that may be confusing. It should be quick and to the point. It’s a great way to advertise exactly who you are. And a tagline can allude to your title and what you do, so you don’t need to have a title featured.

There is another place, as well, that a lot of people don’t use and that’s the banner. You can do the same thing there and include your tagline or feature another point about what your firm does or what you focus on.

Include Your Target Audience

We suggest making sure you include your target audience in the two areas outlined above and highlight who they are. For example, “We help single women better prepare for retirement.” That way prospects clearly understand who you serve.

Something we want to point out is that it is okay to be repetitive, because we all know that everyone skims. The key is ensuring your target audience is highlighted – it will quickly grab their attention.

Building Trust

How can advisors help build trust with prospects and clients on their LinkedIn profile? Trust is huge, especially for advisors. There is so much going on these days and during rapidly changing market conditions, building trust is very valuable. We think it serves advisors further than most people realize.

One thing you can do to earn trust is to feature content you create. Don’t just repost other people’s content. Feature content you create. It shows your personality, how you communicate and who you are.

It also gives people a glimpse of what it’s like to work with you because they can see your perspective and what you’re trying to get across to your audience.

IF YOU NEED HELP OPTIMIZING YOUR LINKEDIN PROFILE AND MAKING SURE THAT IT SPEAKS TO YOUR TARGET AUDIENCE, REACH OUT TO MARKETING INTENT, WE’D BE HAPPY TO HELP YOU.

Recent

How To Laser Focus Your Conference Presentations

How To Laser Focus Your Conference Presentations

You have 10 minutes to do a conference presentation, please do not take nine minutes and 35 seconds to get through your intro. What do we mean by that? It’s time to laser focus your presentations.
Overcoming The Hesitation To Use An External Marketing Resource

Overcoming The Hesitation To Use An External Marketing Resource

Embracing external marketing resources isn’t about relinquishing control or fearing for your position. It’s about recognizing the tremendous power of collaboration and leveraging external expertise to amplify your marketing efforts, and help meet your firm’s marketing goals.  

Most Popular

Blue Vault Q2 2023 Performance Reports Update

Blue Vault Q2 2023 Performance Reports Update

Blue Vault Q2 2023 Performance Reports Update 10-3-2023 Blue Vault wishes to acknowledge and apologize for the delay in publishing some Q2 2023 NTR Individual Performance Pages (IPPs) as well as the full review. We recently added additional reporting metrics to our IPPs, and that, combined with coverage of all share classes and some additional…
Blue Vault Q2 2023 Performance Reports Update

Blue Vault Q2 2023 Performance Reports Update

Blue Vault Q2 2023 Performance Reports Update 9-25-2023 Blue Vault has published the Q2 2023 Nontraded BDC Industry Review as well as Individual Performance Report and Limited Operations pages for the following offerings (newly published pages in bold font): Nontraded REITS American Healthcare REIT Q2 2023 Apollo Realty Income Solutions Q2 2023 (limited operations) Ares…

Explore

Blue Vault Logo
Don’t miss alts news
and educational events

Subscribe Now