Professional Services Perspectives

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Content Leverage and Reuse: Marketing With a Lean Team

Cherie Fournier and Alise Lucero offer guidance on repurposing and extending the shelf life of marketing content—helping sponsors strengthen fundraising and advisor engagement even with limited resources.

Strategic Outsourcing: Marketing with a Lean Team

Cherie Fournier and Alise Lucero of Marketing Intent share insights on which marketing functions sponsors should outsource when in-house expertise is limited, and how to choose the right partners.

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A Surprising Find in Retail Malls

The general assumption in retail that’s been building, part of the “retail apocalypse,” as Placer.ai notes in a new report, is the oversupply…

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