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Marketing Intent

October 25, 2022

Marketing Intent: Optimizing Your LinkedIn Profile

Marketing Intent: Optimizing Your LinkedIn Profile October 25, 2022 | Marketing Intent You may have noticed that we at Marketing Intent have been using LinkedIn a lot more to stay in front of our target audiences, as well as our clients. LinkedIn can be a really powerful connection tool. HOW DO YOU OPTIMIZE YOUR LINKEDIN…

October 18, 2022

The Importance Of Communication

The Importance Of Communication October 18, 2022 | Marketing Intent Everybody understands the importance of communication in projects, in your day-to-day, in work life and in everything that you do. But sometimes the effectiveness of our communication gets lost in the shuffle. LET’S TALK ABOUT HOW TO EMPHASIZE OPEN COMMUNICATION WITH CLIENTS. Focusing on Communication…

September 27, 2022

Solar Energy Overview

Solar Energy Overview September 27, 2022 | Marketing Intent Growth in Solar Energy As part of the renewable energy sector, solar investments are essential to reducing carbon emissions, enhancing the reliability, security and resilience of the U.S. power grid and promoting U.S. energy independence.1 According to Solar Energy Industries Association (SEIA), the average annual growth…

September 19, 2022

Retaining Clients by Building Trust During Recessionary Times

Retaining Clients by Building Trust During Recessionary Times September 19, 2022 | Marketing Intent Avoiding tough conversations is a sure way to erode trust. In the late 2000s, the firm I was working at conducted a market research study to understand how well wealth managers were serving their clients during one of the most difficult…

August 18, 2022

Cherie Fournier: Results of the Cerulli/Blue Vault Alts Survey as an Educational Tool

In this video clip from the panel webinar, 2022 Cerulli/Blue Vault Alts Survey Results: How Advisors are Adapting, Cherie Fournier...

August 17, 2022

Marketing Intent: Overcoming Obstacles When Managing Marketing And Delegating

Marketing Intent: Overcoming Obstacles When Managing Marketing And Delegating August 17, 2022 | Marketing Intent You’re short staffed, buried in work and you know you should delegate to get out from underneath it and get caught up on your marketing tasks, but you’re not. Why aren’t you delegating? Even seasoned marketing managers fall victim to…

August 2, 2022

3 Ways to Improve Your Marketing Execution

3 Ways to Improve Your Marketing Execution July 30, 2022 | Cherie Fournier | Marketing Intent When most people think of marketing, they think of the creativity that goes into copywriting design and web development. But we all know without a solid strategy for execution, that creativity doesn't go very far. In this article, we’ll…

July 14, 2022

Marketing Teams Aren’t Immune To Inflation

Marketing Teams Aren’t Immune To Inflation July 14, 2022 | Marketing Intent Inflation – it’s all across our economy and affecting almost every part of our lives, including our marketing teams. If you’ve been searching for marketing candidates, you’ve probably noticed a demand for increased salaries, but you may not be getting qualified candidates applying…

July 8, 2022

How to Optimize Your LinkedIn Profile to Attract Clients

How to Optimize Your LinkedIn Profile to Attract Clients July 8, 2022 | Marketing Intent LinkedIn had more than 188 million members in the United States in 2021. While most financial advisors have some presence on LinkedIn, the platform offers the opportunity to prospect, build trust with potential and current clients and to stand out…